from https://www.ideo.com/blog/a-day-in-the-life-of-an-interaction-designer

What I do

Nastasha Tan

INTERACTION DESIGN LEAD, IDEO PALO ALTO

Nastasha Tan is an Interaction Design Lead at IDEO. She leverages her multidisciplinary background in HCI, cognitive science, and psychology to design next generation products and user experiences that are both technologically compelling and visually engaging.

When people ask me what I do for a living, I say, “I design things that make the invisible, visible.” Sounds super vague. Let me explain: While the role of an interaction designer is usually associated with building apps, websites, and VR environments, my role at IDEO also includes thinking about how to bring digital-physical interactions that have never before existed to life.

So, in addition to designing the thing, I spend 50 percent of my time crafting the story of the thing—showing people how the interaction will influence new behaviors, new futures, new ways to live. The story has to be good enough for the user to picture the experience for themselves.

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