Entry Deterrence by an Insecure Monopolist
- An insecure monopolist fears the entry of a second firm, and could react in one of two ways:
- A passive strategy: allow the second firm to enter the market
- An entry-deterrence strategy: try to prevent the firm from entering
- The threat of entry will force the monopolist to act like a firm in a market with many firms, picking a low price and earning a small profit.